Parian Spirit
In 1994 Maro Parian noticed a need for a quick drying, non-toxic makeup brush cleaner. Ideally, a cleaner strong enough to remove the makeup off brushes yet gentle enough not to damage expensive bristles. Most of the cleaners at that time devoted to makeup brushes were either made from dry cleaning fluid and were very toxic or were made from detergents and would take time to dry. Encouraged by an inventor friend, Levon Parian, Maro’s husband, developed a product that revolutionized the industry; using citrus as it’s active ingredient, it cleaned oil based makeup extremely well and was made from food grade materials making it safe to use. It also dried quickly for professional makeup artists who needed to use a lot of brushes over and over again. At that time, special effects makeup artists would use acetone to remove the glues from masks and hairpieces, and dry cleaning fluid to clean the oily makeup. Parian Spirit took the place of both chemicals and quickly was in high demand. It was and still is regarded as the state of the art for professionals in the industry.
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